To get access to TikTok Analytics, you will need to create a Pro Account. Let’s see how you can do this: Step 1: create a Pro Account For more accuracy, you will have to analyze your audience engagement and content performance to decide when you should be posting. After a couple of weeks, you will have enough data to create your posting schedule. This is where the global post times study comes into play. New TikTok accounts will not be able to analyze these metrics. The location, interests, gender, and age of your audience play a role in influencing when you should post. Every creator on TikTok will have slightly different best TikTok post times. While studies like the one conducted by Influencer Marketing Hub are helpful, the reality is that your target audience will determine the best time for you to post. How to identify the best time to post on TikTok based on your audience You can use a free tool like The Time Zone Converter to perform time zone conversions. The time you post will vary depending on the time zone your audience is located in. Tip: these times are in Eastern Standard Time (EST). Here is a visual representation of the study for better understanding: While the days with the highest engagement are Tuesday by 9 am, Thursday by 12 pm, and Friday by 5 am. Note: The asterisked (*) times are when TikTokers are most active on the platform.įrom this study, we can deduce that the best times to post on TikTok are 6 am to 7 am, and 7 pm to 11 pm. Here is the result of their study in Eastern Standard Time (EST): In the study, they analyzed 100,000 TikTok posts to discover the best time to post for each day of the week. Influencer Marketing Hub conducted a study to identify the best global times to post on TikTok. Best time to post on TikTok: what the stats say In this article, you will learn how to use TikTok analytics to find out the best time to post on TikTok. You will also get more engagement on your posts and reach more followers. Optimizing your posting times will help improve the performance of your content. You must create a posting schedule to fit your unique audience. It is important that you find the best time to post on the platform based on your audience.Īs trends and user behavior change on TikTok, your audience will determine the best time to post. "TikTok has burned a lot of trust by dragging its heels on promises made in 2020 and due to the string of revelations about its aggressive harvesting of user data," Jamie MacEwan, senior media analyst at Enders Analysis, told Insider.Every creator, influencer, and brand on TikTok has followers located in different time zones. New Zealand's reasoning has been more vague, with politicians told that "the risks are not acceptable" after the government conducted its own analysis and discussions. "If a company is operating in China and is collecting your data, it's a good bet that the Chinese government is accessing it," she said during a panel discussion last month.īritish lawmaker Oliver Dowden, meanwhile, said "the security of sensitive government information must come first" when outlining the reasons for the UK's ban. In the US, deputy attorney general Lisa Monaco has pointed to a national security law in China that requires companies to make data available to the government as a clear reason not to use an app owned by a company headquartered in China. Western powers are skeptical of TikTok's defense One source told the author that data from a small number of Western users that could identify them made its way onto an internal-messaging system at ByteDance. In 2021, "TikTok Boom" author and journalist Chris Stokel-Walker outlined in Insider that TikTok does transfer European and American data to China, though not necessarily in a wholesale fashion. (A TikTok spokesperson said anyone who left when this employee did wouldn't be fully briefed on Project Texas.) But, the person said, TikTok would need to be totally re-engineered to be fully leakproof, the Post reported. The data-safeguarding plan, known as Project Texas, is costing TikTok $1.5 billion and involves hiving off US data in Oracle servers with government oversight. This week, an anonymous former risk manager at TikTok said that information about the app's millions of American users still could be exposed to China, despite internal efforts to wall off US user data, the Washington Post reported. There's been a steady flow of damning stories about TikTok and its ultimate parent firm ByteDance, which is headquartered in Beijing.īyteDance hasn't precisely detailed its ownership but, according to the Financial Times, is owned by a mix of global investors, while 20% is owned by employees, and another 20% by founders Zhang Yiming and Liang Rubo. It often indicates a user profile.ĭrip-drip revelations suggest TikTok isn't totally kosher Account icon An icon in the shape of a person's head and shoulders.
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